Holand Automotive Group, the luxury automotive titan based in Montreal, has just added a new gem to its growing empire. In a move that’s sure to turn heads across North America, the group has snapped up Ferrari of Rancho Mirage, bringing its Ferrari store count to three and further cementing its foothold among the West Coast’s elite.
The acquisition is more than just a transaction—it’s a bold step in Holand’s drive to conquer the high-end automotive market, especially in hotspots like Palm Springs and the Coachella Valley. Positioned along the iconic Highway 111, Ferrari of Rancho Mirage has long been known for offering an exclusive, tailored experience to its discerning clientele. Holand’s president and CEO, Gad Bitton, called the purchase a perfect fit, saying, “The commitment to quality at Ferrari of Rancho Mirage matches our values. We see tremendous potential in the Ferrari brand and can’t wait to elevate the experience for our customers in both Canada and California.”
A Powerhouse in the Luxury Car Market
Holand Automotive Group isn’t a stranger to big moves. From its headquarters in Montreal, the company has built a name for itself in the luxury car scene, representing some of the most coveted brands worldwide. In addition to Ferrari dealerships in Quebec and California, the group operates high-end franchises like Rolls-Royce, Lamborghini, McLaren, and Maserati across Canada and the U.S.
Beyond just selling cars, Holand also manages Holand Leasing, a division dedicated to leasing vehicles of all makes and models. Whether you’re looking for a sleek BMW or an exotic Lotus, they’ve got you covered.
And the group’s ambitions don’t stop there. In 2022, Holand acquired the iconic Circuit Mont-Tremblant racetrack, transforming it into a top-tier motorsports destination. Now, car enthusiasts can burn rubber on the track at exclusive events—a far cry from your everyday dealership experience.
“No Boundaries”
Gad Bitton and his team at Holand Automotive have their eyes on the horizon. As he puts it, “We’re always on the lookout for new opportunities, no matter where they are.” With the addition of Ferrari of Rancho Mirage, it’s clear that Holand isn’t slowing down anytime soon. The acquisition not only broadens its geographical reach but also solidifies its status as a go-to name for luxury and exotic car enthusiasts.
This latest move leaves one question: What’s next for Holand Automotive Group?